Kaplan Financial Advisors, LLC

Upcoming Complimentary Workshops

(Scroll down to see "NEWS: Eve Kaplan Media Sightings")

Summer 2012:

Join Eve for 2 free stimulating workshops at the Scotch Plains Library www.scotlib.org

Date: Monday, June 4
Subject: "Women and Money"
Time: 7:15-8:30 pm
Location: Scotch Plains Library, 1927 Bartle Avenue Scotch Plains, NJ
tel: 908-322-5007 to RSVP

Date: Monday, June 11
Subject: "Long Term Care Insurance - Yes or No?
Time/Location/RSVP - Scotch Plains Library - same info as June 4, above

We've also invited a long-term care insurance expert to give more detailed information to attendees.

Fall 2012:

Date: Weds, October 3
Subject: "Annuities: Pros and Cons"
Time: 7-8:15 pm
Location: Bernardsville Library, 1 Anderson Hill Road, Bernardsville, NJ
tel: 908-766-0118 to RSVP

http://www.bernardsvillelibrary.org/

Eve Kaplan Media Sightings

Eve writes a monthly personal finance column for The Independent Press (distributed to Berkeley Heights, New Providence, Summit, Short Hills and Chatham). Please visit her new financial planning/investment column "Kaplan on Your Money" at the www.thealternativepress.com Eve also writes periodic articles for Forbes on line --go to http://blogs.forbes.com/feeonlyplanner/ Her articles also can be found on www.adviceiq.com and www.morningstar.com Eve also answers consumer questions on BrightScope: Visit her BrightScope Advisor Page at http://www.brightscope.com/financial-planning/advisor/35526/Eve-L-Kaplan-CFP/

2/29/12 "Investors Gird for Higher Dividend Taxes" by Arden Dale in the WSJ - see http://online.wsj.com/article/SB10001424052970204653604577251363515964218.html

Eve was one of several advisors interviewed regarding possible increases in dividend taxes from 2013 onwards, along with a possible hike in capital gains.

12/20/11 "Financial Advisors Say Many People 'Simply Do Not Know' Where Their Money Goes" by Marty Daks in The Alternative Press. Marty inteviewed Eve and several other financial planners regarding this common phenomenon. http://thealternativepress.com/articles/financial-professionals-say-many-people-simply-d

9/19/11 "Where Religion and Business Do Mix" by Veronica Dagher in the Wall Street Journal . Veronica interviewed Eve and several over financial planners regarding the appropriate use of religious affiliations when working with financial planning clients. http://online.wsj.com/article/SB10001424053111904875404576528652072140870.html?mod=WSJ_PersonalFinance_PF4#articleTabs%3Darticle

9/12/11 "A Client Must Be Nudged Back to Work" by Kelly Kearsley in Dow Jones http://financialadviserblog.dowjones.com/ Kelly interviewed Eve about the process involved in encouraging clients to return to work so they can build up their retirement nest egg.

9/8/11 "A Tragedy and a Windfall: What To Do Next?" by Aaron Smith in CNN Money. Eve was interviewed about financial planning work she did with a 9/11 surviving spouse (note: some details were changed to protect the privacy of this client).

8/30/11 Reuters "Stock Market Troubles Test College Parents With Fall Tuition Due." Eve was interviewed and gave advice re: how to handle tapping 529 Plans to pay for college when 529 Plan invested assets are down.

8/4/11 "Frugal & Fabulous: Rethinking Your Commute Could Save More Than $$$" by MaryLynn Schiavi in www.patch.com (Berkeley Heights). MaryLynn interviewed Eve and several other professionals about the merits of working in a home office.

7/26/11 "Why So Many Marrieds have Trouble Saying "I Do" to Financial Planning" by Lou Carlozo (Reuters). http://blogs.reuters.com/reuters-money/2011/07/26/why-so-many-marrieds-have-trouble-saying-i-do-to-financial-planning/ Eve and her clients, Brennan and Chris Sweet, were featured in this article discussing why some spouses are reluctant to get involved in financial planning.

3/15/11 "Boosting Clients' Retirement Confidence" by Veronica Dagher in Dow Jones News Wire. Eve and two other advisors were interviewed regarding strategies employed to calm clients' nerves (during market meltdowns) and ways to retire their "retirement confidence."

2/14/11 "Is paying 1 percent to a financial advisor too much?" by Warren Boroson in www.newjerseynewsroom.com. Eve and several other advisors were interviewed and quoted regarding the appropriate fee level for investment management and ongoing financial planning support.

12/6/10 "Frank financial advice for young people," by Warren Boroson in www.newjerseynewsroom.com. Eve and several other advisors were interviewed and quoted regarding sound financial advice for young people.

10/14/10 "Voices: Eve Kaplan, On Financial Planning for Pets" - a one page interview by journalist Harper Willis in The Wall Street Journal.

9/9/10 "Choosing the Debts to Pay Off Now (and Later) by Catey Hill in www.SmartMoney.com. Eve was one of several advisors interviewed about how to differentiate between "good and "bad" debt, which to pay down first, and how to handle indebtedness overall.

8/5/10 "How to Tell Clients They Can't Retire Yet" by Ed McCarthy in www.ResearchMag.com. Eve was one of several advisors who discussed how they approach clients and explain they can't afford to retire as early as they would like to.

4/11/10 "How Much Money Do You Need to Retire Comfortably (Part Two)? by Warren Boroson in www.NewJerseyNewsRoom.com

4/5/10 "More Advisers Weigh in on Health" by Jilian Mincer in www.wsj.com (The Wall Street Journal)

3/17/10 "Advisors Weigh in On Health, Diet" by Jilian Mincer in Financial Advisor Magazine. Jilian interviewed Eve and several other planners re: how we've begun to discuss health issues with our clients because it affects insurance premiums (long-term care, life) and other issues (budgeting, financial plan projections, etc).

2/4/10 "Fifteen Ways to Slash Spending in Retirement" by Ben Steverman in www.Businessweek.com. Ben interviewed Eve and other Fee-Only financial advisors nationwide to compile the top 15 tips for reducing expenses in retirement. http://www.businessweek.com/magazine/content/10_07/b4166077340718.htm

January 2010 "Five Things To Do Differently in 2010" by Eve Kaplan, in Planning Perspectives, a quarterly e-newsletter magazine from The National Association of Personal Financial Planners (the largest Fee-Only organization in the US). http://www.napfa.org/UserFiles/File/Planning_Perspectives/Jan2010.pdf

1/4/10 "Really helpful New Year's financial resolutions" by Warren Boroson in www.NewJerseyNewsRoom.com Eve provided 5 simple financial steps toward greater financial control in 2010.

9/7/09 "Phooey on variable annuities!" by Warren Boroson in www.NewJerseyNewsRoom.com. Warren featured Eve's recent critiques (run in www.theindependentpress.com) of Variable Annuities.

7/16/09 "Do Product Guarantees Help Recover Lost Retirement Income Ground?" by Jim Connolly in FiLife (in partnership with The Wall Street Journal). Jim interviewed Eve and a few other financial planners about the downside of purchasing variable annuities with guarantees.

April 2009 "Put Your 401(k) Back to Work" by Laura Cohn in The Washington Post. Eve was interviewed about the merits of taking former 401k plans and rolling them over to IRAs.

March 2009 "The Rise of the Financial Divorce" by Yaran Noti in Details Magazine (www.details.com) Eve was interviewed about whether she recommends keeping finances separate once a couple is married.

February 2009 "Surviving the Plunge: Amid Falling Assets and Revenue, Advisor Try to Position Themselves for the Eventual Upturn," by Jeff Schlegel in Financial Advisor Magazine. Eve joined a discussion re: various advisor compensation models and their pros/cons during a market downturn.

1/28/09 "Income Planners Take Note: Madoff, A Cautionary Tale" by Jim Connoly in Life And Health National Underwriter. Eve and several other financial planners were interviewed about the Madoff scandal and various other "pitfalls" (e.g. thinking your portfolio is diversified when it really isn't).

Winter 2009 "Women Stay on the Job" by Julie Jacobs in www.SilkPurseWomen.Com Eve was interviewed about why it's advantageous to work longer and avoid outliving retirement assets.

8/19/08 "Investment Strategy Blogs Slow to Influence Financial Advisors" by Susan B. Weiner, CFA in AdvisorPerspectives. Susan interviewed Eve and several other advisors about the usefullness of financial blogs in their practices.

08/08 Eve was interviewed on a cable TV program about financial planning (www.pandesi.com) The video link on youtube is: http://www.youtube.com/watch?v=hzpD5U9MOVM

08/08 "Best of Discussion Forum" by Kevin Adler in NAPFA Advisor Magazine. Eve and several other NAPFA financial planners weighed in on the subject of pet insurance and other pet financial planning issues (not a trivial discussion -- since Americans spend billions of dollars each year on their pets!).

7/27/08 "Are You Ready for Home Ownership?" by Gail Harlow in www.SingleMindedWoman.com

6/25/08 "How To Find The Best Financial Advice" by Jessica Wakeman in www.MainStreet.com. Jessica interviewed Eve and several other financial planners to determine the best way to find good financial advice.

4/18/08 "An 'Unretiree' Helps Others Manage Their Next Eggs" by Julie Bennett in The Wall Street Journal. Julie interviewed Eve and another planner to discuss what it's like to advise clients.

4/8/08 "The Four Top Investment Strategy Challenges for Investment Advisors" by Susan Weiner CFA in Advisor Perspectives. Eve and several other financial planners discuss inflation, declining interest rates, questions about the worthiness of credit ratings and other issues.

March 2008 "The Thrills, The Chills of the Volatile Market" by Rachel Sheedy and Kathryn Walson in Kiplinger's Retirement Report Volume 15, Number 3. One of Eve's clients was interviewed and Eve was one of the financial planners quoted in this review of how individuals close to retirement are handling the stomach-churning market volatility.

February 2008 "Online Tool Helps Boomers Looking For Senior Facilities For Their Parents" by Jim Connolly in http://www.lifeandihealthinsurancenews.com/cms/ Eve was quoted in this article about the merits of www.snapforseniors.com website which provides a web search tool to investigate senior care facilities.

2/26/08 "Will the U.S. Sub-Prime Crisis Be as Bad as History Suggests?" by Susan Weiner CFA in Advisor Perspectives. Eve and two other financial advisors were quoted in response to the release of a working paper by Carmen Reinhart and Kenneth Rogoff: Is the 2007 U.S. Sub-Prime Financial Crisis so Different? An International Historial Comparison.

2/25/08 "Being on the Lip of Retirement Can Be an Awkward Age" by Trevor Thomas in "Advising Boomers (www.lifeandhealthinsurancenews.com). Eve discussed on-line tools for boomers and said "Although sites can help narrow the choice of facilities for a client...it is the planner's responsibility to examine how stable hte facility is financially by looking at...financials information that may not be available on a website.. You don't want to put mom in a facility and have it go bely up 5 years later."

12/10/07 "Are You Ready for Home Ownership?" by Gail Harlow in Single Minded Women. Eve comments in this article about making sure you don't lock up too much of your net worth in a house to preclude a cash flow crunch http://www.singlemindedwomen.com/fullArticle.aspx?id=48

6/1/07 "Robeco to Advisors: Go Dutch" by Kevin Burke in Registered Rep magazine. Kevin interviewed Eve about Robeco Group plans to expand in the US (based upon Eve's former employment with Robeco as Senior Portfolio Manager for 8 years, through 1997).

6/1/07 "Great Communicators" by Marie Swift in Financial Planning Magazine. Marie Swift interviewed Eve and several other planners to explain how important client communication (especially listening to clients) is to running a successful and fulfilling financial planning practice www.financialplanning.com

4/1/07 "Mission: Retirement" by Elizabeth O'Brien in Financial Planning magazine. Ms. O'Brien interviewed Eve re: new AARP financial services offerings.

3/10/07 "Retirement Debt: Does a 30 Year Mortgage Make Sense?" in www.RealEstate.com. Eve was interviewed regarding mortgages which extend into retirement vs mortgages which end prior to retirement.

1/18/07 "Going Global with ETFs" by Marc Hogan in www.BusinessWeek.com http://www.businessweek.com/investor/content/jan2007/pi20070118_261852.htm Eve discussed overseas investing in the context of expense ratios for Exchange Traded Funds vs actively managed funds.

1/2/07 "Communicate Effectively with Long-Distance Clients" by Vanessa Richardson in AdvisorMax Newsletter. Eve was interviewed regarding strategies for working with long-distance US expatriate clients.

12/1/06 "The Metamorphosis" by Anne Field in Registered Rep Magazine. Eve discussed some of the compliance issues involved in having her firm be a Registered Investment Advisor in both NJ and NY.

9/27/06 "Don't Let Housing Haunt Your Retirement" by Marc Hogan in BusinessWeek Online (www.businessweek.com). Marc interviewed Eve and other financial planners regarding the impact of mortgages on retirement planning.

6/06 "Planners Weigh In On How Bells & Whistles Affect Income Plans" by Jim Connolly in National Underwriters. Jim interviewed Eve and other financial planners regarding the complexity of financial products/services and the sometimes bewildered clients who buy them.

6/16/06 "Prepare Your Finances for Disaster" by Karyn McCormack in BusinessWeek Online (www.businessweek.com). Karyn interviewed Eve and other financial planners re: strategies when facing a natural disaster.

05/2006 "Second Opinion" by David J. Drucker in NAPFA Advisor Magazine. Eve was quoted regarding the value of Wall Street Journal columnist Jonathan Clements' "no-nonsense investing tips."

04/2006 "Are Credit Cards Gtting in the Way of Your Retirement?" by Tim Murray in Lifespan Magazine. Eve was profiled in this article about how credit card debt can undermine preparing for a comfortable retirement.

3/19/06 "IRA Can Balance Other Holdings" by Warren Boroson in The Daily Record (www.dailyrecord.com). Warren interviewed Eve and other local area financial planners to ask them how to position assets in IRAs and what they recommend in the way of investments.

02/2006 "Retiring Can Mean Business" by David Drucker in "Financial Advisor" Magazine (www.fa-mag.com). Dave interviewed Eve and other financial planners about the kinds of advice they give clients who want to start businesses which use part of the retirement nest egg.

1/17/2006 "Retiree Helps Others Manage Their Nest Eggs," by Julie Bennett in the Wall Street Journal on-line edition (www.wsj.com) Start-Up Journal. Eve and another Certified Financial Planner (TM) were interviewed re: financial planning as a second career.

12/25/05 "'06 Forecast: What to Expect" by Warren Boroson in The Daily Record (www.dailyrecord.com). Warren interviewed Eve, along with several other local area market experts, to gauge what will move, amongst investments, in 2006 -- and what will lag.

10/5/05 "Middle-Income People May Prefer Planners With Hourly Fees" by Warren Boroson in The Daily Record (www.dailyrecord.com). Boronson discusses the merits of the Garrett Planning Network alternative to expensive "wealth managers" (and lists Eve as a local NJ planner).

9/5/05 "Income Planning Education Never Ends, But When Does It Begin?" by Jim Connolly in Insurance Newsnet. Eve was quoted regarding income planning and prioritization of financial goals. www.insurancenewsnet.com

8/15/05 "Money -- You May Need to Help Elderly Parents Manage Their Finances" by Warren Boroson inThe Daily Record (www.dailyrecord.com). Eve was quoted regarding strategies for aiding elderly parents manage their finances better.

08/2005 "Portfolio Doctor -- A Pre-Retiree Prices Her Mexican Dream" by Jeffrey R. Kosnett in Kiplinger's Personal Finance Magazine (www.kiplinger.com) Eve analyzed plans by a pre-retiree to retire in Mexico. Eve concluded there were some risks to the plan and they could torpedo this person's retirement dreams down the road.

7/18/05 "'Have Not ' Advisers Face a Bleak Future," by Rick Miller in Investment News. Comment on how smaller advisory firms (such as Kaplan Financial Advisors, LLC!) are viable entities which have economic value and are not marginal to the industry, as claimed by a recent JP Morgan Asset Mgmt/Undiscovered Mgrs white paper. See www.investmentnews.com

07/2005 "Foreign Indebtedness" (article on international bond investing) by Susan Weiner CFA in Financial Planning (www.financial-planning.com)

07/2005 "The Bewildering Number of Mortgage Choices" by Jim Connolly in National Underwriter. Discussion with Eve and other planners about the pros and cons of fixed rate mortgages and ARMs.

06/2005 "Income Planning Education" by Jim Connolly in "Income Planning Online." Eve discusses the importance to educating clients so they understand the relevant of various retirement strategies to make sure clients don't outlive their assets.

3/28/05 "Opinions on Social Security" by Warren Boroson in Daily Record (www.dailyrecord.com)

2/1/05 "The Next Generation of Advisers (and the Problem with Uncovering Them)" by Ed McCarthy in Financial Planning (www.financial-planning.com).

01/2005 "International Rules: Financial Professionals Look to International Equities for Earnings Growth" by Alyn Ackermann in "Financial Advisor" Magazine, Vol 6., No. 1 (January 2005) (www.fa-mag.com)

11/18/04 "How Advisors Reach Asian-Americans" by Jim Connolly in Insurance Newsnet (www.insurancenewsnet.com) Eve discusses various aspects of serving this client community, based upon her years of experience in Asia.

11/1/04 "Rolling Along " (article about IRA rollovers) by Donald Jay Korn in Financial Planning (www.financial-planning.com) Eve comments about the pros and cons of rolling IRA holdings over.

11/1/04 "Women Gain Financial Fortitude" by Charles Paikert in Investment News vol. 8, no 41.

10/20/04 "Is it Profitable to Serve the Middle Market?" by David J. Drucker in Morningstar Advisor.com. Eve discusses aspects of the business model tailored to serving the middle market.

9/25/04 "They Want to Hold Your Hand -- Independent Financial Counselors Offer Guidance in a Hazardous Shareholder Culture" by Peter S. Green in International Herald Tribune (www.iht.com) Eve talks about the client-planner relationship against the backdrop of market uncertainty.

6/13/04 "Ask the Biz Brain" (article about 401(k) plans) by Karin Price Mueller in The Star Ledger.

5/23/04 "Best Three Ideas" (3 top investments for consideration) by Karin Price Mueller in The Star Ledger. Eve put forward 3 ideal investments for investors to consider.